I write words that make you money.
Web pages, Blog articles, and more.
You have less than three seconds to get your customer’s attention.
That’s why clear words are the focus of my writing. Customers that “get” your product keep reading. Confused readers go back to Google (or even Bing).
I grab attention by showing off exactly what they are looking for: you, your brand, and your product.
Time and again, tested advertising campaigns have shown that ads pull in the most sales when they simply state the facts. No pretty language. No bullshit. Just the facts.
That’s why I need to know as much as I can about your product. I need to find the right facts to present to your audience to make them say “YES!”
Tell me more about your business!
My Services
Website Copy
Your business either has a website or needs one. Either way, you need someone who knows what he’s doing to fill in the blanks.
Most visitors to a website don’t go past the homepage. They need a little push to click the next link, fill out a sign-up form, or add an item to their cart.
My strategy in writing website copy is to make the home page text clear, simple, and highly descriptive of the product.
Email Copy
One of your best marketing tools is your email list. The worst thing you could do is send out lame emails.
The key to success with email ads lies in the subject line. Most emails don’t even get opened. Only those with an effective subject line stand a chance.
I spend hours crafting the perfect subject line to draw in readers. I might go through 20 or 30 drafts before settling on the right one.
Blog Posts
Lots of businesses use blog posts to add good content to their websites, improve SEO rankings, and advertise their products.
Much like email ads, blog posts depend on their first line. The headline is what matters. A good headline says something informative and hits the reader with curiosity.
I may spend more time on the first seven words of a blog post than on the other 3,000.